Your Car Has Only One Chance To Make A Great First Impression
Every car dealer knows that their salespeople must look their best when a customer first steps onto their lot. Potential buyers expect the person who greets them to be friendly and knowledgeable. They also expect a salesperson to have a professional appearance. Therefore, you ask your salespeople to uphold the grooming standards of your dealership, and “dress for success”.
Do you know what else your potential sale is going to look hard and long at? Your cars of course! And just as your salesperson needs to make a strong first impression, so does your inventory. Have a customer look under a car and find a puddle of oil and the sale is over. A sun faded dash, a torn seat, or a dirty interior and that nice young couple looking at your mini-van politely excuses themselves and moves down the road to look at your competitor’s van.
Just try and sell a high end sport or luxury automobile with a hood full of chips and watch how fast that ready to buy upper income bracket client gets into their car and leaves your lot. People are taught “if you don’t have something good to say, don’t say anything at all”. It is a time honored way to avoid confrontation. These are the countless silent prospects who just leave without offering to buy or giving an explanation as to why they are leaving. They usually say “thank you we just want to keep looking.” They are the missed sales opportunities that you are never aware of the “what” or the “why” they left. They don’t haggle, and they don’t ask you to fix what they think you should have fixed in the first place, they just leave. Why? Because they are looking for a vehicle and a dealership that exhibits the quality standards that they expect, and they won’t settle for less.
You only get one chance to make a good first impression, and that saying applies to your cars as well as your personnel.
The “Factory Finish” or “original paint” is always preferable to a “repaint”. Customers are suspicious of repaints, and in many cases assume a repainted car has been wrecked. Sending a car to the paint booth is expensive, and time consuming. Doing so slows the rate at which your inventory turns. After all of the time and expense of repainting a vehicle, many buyers refuse to buy a repaint and leave your lot without buying.
ProFinish Tech has a simple proven method to repair chips on any vehicle. The ProFinish process is environmentally friendly with no spraying involved. In the time it would take to drive a car to the body shop and write an estimate of the repairs ProFinish can repair the car and return it to your display ready to sell— with the original paint still in tact. ProFinish is incredibly affordable. For one low flat fee a fully trained ProFinish technician will repair an entire car, regardless of the number of paint chips it has.
Whether your car or truck has one chip or a hundred, one price covers them all. Our chip repair service is so successful that well over 100 new car dealerships are already allowing our ProFinish trained technicians to maintain a fabulous first impression for their entire inventory.
Please call us to have a ProFinish technician perform a FREE DEMONSTRATION ON ONE OF YOUR RESALE VEHICLES so that you can see for yourself how the Profinish Process can help your cars make a great first impression.