Do cars talk? Of course not, but the appearance of a resale vehicle can speak volumes to a prospective customer about the vehicle and the dealer. Paint chips can ruin the appearance of a perfectly fine vehicle and put doubt in the mind of a prospective buyer. Doubt about the vehicle and even more importantly, doubt about the dealer’s attention to detail and investment in the condition of their resale vehicles. Just like the vehicle, the prospect may not vocalize their doubt, they will just cross that vehicle and that dealer off of their shopping list and walk away.
On the other hand, if the dealer were to make a minimal investment in that same vehicle’s factory finish with ProFinish, its appearance would shout quality and value to the prospect. The vehicle will sell for more money, more quickly and eliminate the need for a sales force to make excuses for its inventory.
No one likes paint chips. Some people call it “automotive acne.” others call it “road rash.” These unsightly chips end up on so many vehicle hoods, fenders, mirrors and doors because of the pieces of sand, rock, and gravel that are shot off the tires of vehicles around it. It’s as if there are certain objects that were specifically designed to damage a car’s finish. No matter how carefully a vehicle is driven, given the conditions on today’s highways, it is likely to to accumulate plenty of those ugly paint chips. These ruin the vehicle’s appearance and threaten the long term life of the factory finish.
For the car owner this is a serious threat to what, in most cases, represents their second largest personal investment. Aside from the financial damage, car owners don’t buy expensive automobiles so that an accumulation of paint chips can ruin their car’s appearance. Most of us look at our car as a reflection of ourselves, and it’s appearance is very important to us.
For an automobile dealer, paint chips can be an even greater issue. Paint chips hold the potential for lost sales, reduced profits and a slow turning inventory. Dealers spend millions of dollars in facilities, inve
ntory and advertising to attract prospective shoppers into their dealerships in an effort to convert them into buyers. One of every dealership’s potentially largest profit centers is the Resale Department. And just as the dealer invests millions in facilities and advertising to present a great first impression for new cars, his Resale Inventory must be “line ready” and project an excellent first impression also or he has wasted his money. The car business is one of the most competitive of all retail businesses today. Dealers can ill afford to miss sales opportunities when they arise, especially when there are eager competitors right around the corner hoping for the opportunity to steal their prospects.
ProFinish is a willing partner to their dealer clients that assists them in building and maintaining a Resale Inventory that reflects the dealership’s attention to detail and enables them to project a great first impression to their prospective buyers. We at ProFinish are very proud of our “state of the art” sprayless process for repairing paint chips. We offer a quality product that is second to none. We have a well trained staff of technicians available to service your dealership today. ProFinish is affordable and we will remove as many chips as any car may have for one low flat rate.
Oh, and remember those delicious chocolate cookies? Our representatives are delivering delicious fresh baked chocolate chip cookies to introduce themselves and our quality of service. We would love to drop off a tin full of freshly baked chocolate chip cookies and demonstrate the ProFinish process.
Give us a call at 951-677-1179 or contact us via email and we will arrange to deliver your cookies. And while you enjoy them let us REPAIR ONE OF YOUR VEHICLES FOR FREE. Then you will see the amazing ProFinish process for yourself.
Why use ProFinish?
Why choose and use ProFinish for auto paint chip repair?
Not just to save money on the cost of bringing a car up to a pristine level of appearance. Yes, our prices are affordable, ProFinish can repair the chips on TEN cars for less than the cost of repainting a single car.
But that is only half of the financial benefit of using ProFinish in your reconditioning process. On average, ProFinish repaired vehicles sell for $300.00 dollars more than those with nicked and chipped paint. The investment is minimal, we charge one small flat rate per vehicle. The service is convenient, we fix the vehicle at your dealership in minutes not days. The reconditioning process is accelerated, the repairs are excellent, and the investment will be returned to you many times over in increased profits.
Finally, cars that look better sell faster. Your chip free cars will turn over more quickly and improve your profits and your inventory dollar turn ratio. No salesperson wants to make excuses for a car they are trying to sell, so in many cases they will walk around chipped cars, taking the path of least resistance, and leaving the chipped vehicles aging on your lot.
Some dealers adopt the “it’s a used car, if they ask we’ll fix it” philosophy. That is reactive and puts the buyer in charge. It doesn’t seem to make economic sense to sell a car for less money with a “Due Bill” attached to it.
Why not be Pro-Active? Let ProFinish repair the chips on your Resale Vehicles BEFORE you put them on display, increase your profits, your turn ratio and eliminate after sales headaches.